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Make the Leap - Email Marketing!An IT consulting company we work with jumped into email marketing. The following is a short case history of this successful e-mail campaign.

About a week prior to the campaign, their marketing team had taken the time to gather contact information from existing customer records and past prospect notes, all with the idea of re-introducing themselves to the list they were creating. They ultimately gathered 366 contacts and wrote a short re-introductory note, about 6 sentences and 6 bullet points; a very easy read. They then sent the re-introduction to the contacts list.

Within 48 hours of sending a re-introduction email, this company not only had six active leads, it also had statistics to identify customer interests, instantly. The common sentiment was, "I did not realize that you offered XYZ service. We need to talk."

Email Marketing Does Work, When You Do It Right!

 Campaign Statistics

Delivered:
 335 out of 366
Views: 146 viewers looked at the message 338 times (they must have had some interest)
Click through:
 26 visited their web site
Direct contact:  41 responded positively to the email
Projects acquired:
 6 new projects planned

 

Email Marketing - Be Green!And that brings up 3 main points.

  1. Many of your customers don’t know all of your capabilities.
  2. It’s cheaper to sell more to current clients than to find new clients.
  3. E-mail marketing is the most cost-efficient medium available. 
These leads cost this client only $2.34 per lead. Compare that to direct mail or any other lead-generating medium!

It’s Easy, It’s Fast.

Just sign up for our Email Marketing Centering. Receive training on how to create a successful email campaign or let us create one for you. The price is right.

Base fee $100 setup and $60 per month, includes first 3,000 emails sent, branded email stationery, and training.

And you get all the support you need to create successful results and land more projects.
Call today to schedule a demonstration. (630) 759-9283 x1001

Follow this link for Email Marketing Center Pricing

or

Sign up for the Email Marketing Center today!

 

 

 

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