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Email Marketing Center (EMC) - A Success Story |
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An IT consulting company we work with jumped into
email marketing. The following is a short case history of this
successful e-mail campaign.
About a week prior to the campaign, their marketing team had taken the time to gather
contact information from existing customer records and past prospect
notes, all with the idea of re-introducing themselves to the list they
were creating. They ultimately gathered 366 contacts and wrote a short
re-introductory note, about 6 sentences and 6 bullet points; a very
easy read. They then sent the re-introduction to
the contacts list.
Within 48 hours of
sending a re-introduction email, this company not only had six active
leads, it also had statistics to identify customer interests,
instantly. The common sentiment was, "I did not realize that you
offered XYZ service. We need to talk."
Email Marketing Does Work, When You Do It Right!
Campaign Statistics |
Delivered:
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335 out of 366 |
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Views: |
146 viewers looked at the message 338 times (they must have had some interest) |
Click through:
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26 visited their web site |
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Direct contact: |
41 responded positively to the email |
Projects acquired:
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6 new projects planned |
And that brings up 3 main points.
- Many of your customers don’t know all of your capabilities.
- It’s cheaper to sell more to current clients than to find new clients.
- E-mail marketing is the most cost-efficient medium available.
These leads cost this client only $2.34 per lead. Compare that to direct mail or any other lead-generating medium!
It’s Easy, It’s Fast.
Just sign up for our Email Marketing Centering.
Receive training on how to create a successful email campaign or let us
create one for you. The price is right.
Base fee $100 setup and $60 per month, includes first 3,000 emails sent, branded email stationery, and training.
And you get all the support you need to create successful results and
land more projects.
Call today to schedule a demonstration. (630)
759-9283 x1001
or
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